‘Bang for Buck’ - making the most of your marketing budget 

Lisa Fines Sales & Marketing Director, Waste Management Systems Ltd (trading as Hippowaste™)18^th November 2008  Mini Biography

Following a German degree at Newcastle University, Lisa started her sales and marketing career on the McCain Foods Graduate Training programme in 1996 before moving to consumer products organisation AeroBed, where she successfully launched the product to the UK and EU retail sector. Lisa joined Hippowaste in 2005 and assumed responsibility for the management and co-ordination of all marketing activity and retail sales. More recently, Lisa was promoted to Sales & Marketing Director in October 2008 and her role has now been extended to cover responsibility for all business to business activity in addition to management of the marketing and retail arms of the organisation.  Lisa brought what she refers to as ‘smart marketing’ to Hippowaste. Within a start-up organisation, budgets are invariably tight and some form of return on investment is vital to the continued momentum and growth of the Company. In situations such as this, it may sometimes be necessary to move away from ‘text book’ marketing and explore other, less conventional techniques to drive awareness amongst and ultimately tap into your target audience. ‘Bang for Buck’ explores precisely that ….   Hippowaste™

Hampshire-based Hippowaste™ is the national waste management company behind the pioneering Hippobag™. These exceptionally strong waste bags provide a flexible and environmentally-friendly alternative to more traditional methods of waste disposal. The product and attached collection service was originally launched through retail channels to the consumer market in 2002. The offering was extended to large volume business users more recently, with business to business sales formally launched when the Company rolled out operations nationally in 2006. 

 Accolades include: 

•  ISO9001 & 14001 accreditation.

• Winchester Business Excellence Awards 2006 – Winchester City Council Innovation Award and Royal Bank of Scotland Business of the Year Award

• Hampshire Business Awards 2006 – Bond Pearce Innovation Award

• Shortlisted for Product of the Year at the 2008 Builder and Engineer Awards